#09 The Clarity Sessions - How Do You Amplify Your Message Online?

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How do you get clarity and know that what you want to do is the right thing and then how do you amplify it out to your right audience? Betsi Hill and I discuss this very topic. 

1. Target your audience.

Identify your people. Who do you feel like you’re here to serve? Who is somebody that you feel like you can make a difference for? Narrow down the audience. Think of a target on a bullseye. If you take a dart and throw it, you might not hit the bullseye. You might not get the 50 points, but maybe you’ll get the 20 or 30 points. But if you have no dartboard at all, you’ll never get any points. I would really focus on one person. Be very specific about your person. It might be someone you know or a combination of people.

2. Know what questions they are asking.

Once you’re clear on her, then you get to know what questions she is asking. Your content is just answering her questions. If...

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The Dream 100 Strategy

As I look back on the past year, most of the greatest opportunities I had were the result of networking with influencers.

If this sounds scary to you or you don't think it's possible to build an "influential network," I want to introduce you to the Dream 100 Strategy. It's a concept originating with business strategist Chet Holmes in his book The Ultimate Sales Machine.

The Dream 100 is a proven process to serve people by continually staying in touch with them.

The strategy works as follows:

1. Identify the key influencers in your industry with whom you want to build a relationship.


2. Create a strategic outreach campaign that nurtures the relationship with those influencers and gets their attention over time.


3. Consistently communicate with them until they do business with you.

Don't hesitate to reach out and build your network! When you do, be sure you are giving as much as you are receiving. Don't reach out with questions. Reach out with encouragement and gratitude first!...

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#08 The Clarity Sessions - Does Your Message Really Matter?

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Does your message really matter? What if you write about something that doesn’t necessarily “change the world” but is more of a fun hobby?

Angie specializes in the silhouette/Cricut niche. She is struggling with monetizing her blog while battling the insecurity of whether or not a craft blog really matters to people.

1. You have people who need your message.

Angie is stuck thinking "It's just a craft blog." When she has that belief, it's important she starts to think about her reader. She has identified her ideal reader as a mom who is probably in her early thirties with maybe two or three kids, and she stays at home. She likes to do crafts but doesn't have a lot of time to do them. She likes her house and kids to look a certain way, and she likes to do it herself. Crafts give her satisfaction because she can do them herself rather than going out and buying stuff. They are something for her to...

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#07 The Clarity Sessions - How To Find Time To Work On Your Blog

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How do you find the time to work on your blog and serve your audience? That’s the question we cover in today’s clarity session with Allison Boyle.

Allison asks, "How do I engage with my followers on social media and create great content on a limited schedule?"

Four Letter word TIME. The ultimate goal is to primarily be the content creator and to either batch or outsource the rest of the process.

To begin:

  • Identify who your audience is, where they are stuck, and where you want to lead them.
  • Make a list of the questions your followers are repeatedly asking.
  • Create content based on those questions.

1. Select three models.

Notice who are some other people who are doing what you'd like to do but are a little further down the road. What are the different aspects of their business? What is working for them? What do you like that you can use as an example for your business? Since Allison has a full-time job,...

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#06 The Clarity Sessions - How To Start Your Blog

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Are you struggling to get started in this crazy world of sharing your message online? This post is based on my podcast interview with Zeena Regis

Zeena is a grief counselor and hospice chaplain who wants to know how to start a faith-based community where the members can connect with one another and share resources about end-of-life care and about how to handle grief. She is considering a blog, podcast and/or web portal where people can share best practices on what has worked for them.

The first step is to get to know your audience. As you get to know your audience you will find an opportunity that will become your product.

Here are three suggested exercises:

1. Create a narrative.

Zeena's avatar (ideal reader) is a person she has named Anne. Anne wants to support her friend whose mother has passed away. Write a narrative of “Anne” from the point when Anne heard that her friend’s mom is...

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#05 The Clarity Sessions - How To Monetize A "Spiritual Encouragement" Blog

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Do you write from a faith-based perspective? Struggle to sell to your audience while also serving them? If so, you are in the right place. Hope Writer member, Tia McNelly, and I chat about her question: "When my blog is centered on offering spiritual encouragement, how can I monetize that? I don't want to try to sell Jesus. But at the same time, there's got to be something that I could offer."

I see this question quite a bit, and not even just in the faith-based space. I've even seen it in the parenting space with parents questioning if they should sell parenting advice. I've seen it in education and fitness coaching and more.

There are two issues. One of them is imposter syndrome feeling like you're not really the expert and that there are others more qualified. The second issue is how to provide value that people are wanting for a reasonable price knowing they will experience the results they are looking for.

...

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#04 The Clarity Sessions - How To Figure Out Your Ideal Audience

Are you ready to figure out your ideal audience?

Do you struggle to figure out what kind of product or service to offer to your audience? What about figuring out who your audience even is? Ryan Fairbanks from Noted Pro and I chat about these questions. If you feel stuck, keep reading.

Ryan has thought about doing a book or putting together a course and was wanting my insight on how to figure out his ideal audience.

1. Identify your ideal reader.

Ryan said that his ideal readers are guys who are getting in business trying to build their own confidence and platform and some guys who may have or may not have had good examples to guide them.

It's important to narrow in your audience. So I walked Ryan through this process. Let's say that there's guy, we'll just call him John. He's 29 years old, so we sit within your target audience. He was working for a company and he decided to go out on his own as a consultant and start his own kind of consulting firm -- just a one-man shop. He got...

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#03 The Clarity Sessions - When Too Many People Write On Your Topic

To learn more about Brian's personal coaching packages, click here.

Have you ever felt like your market is saturated? Like there are too many people writing on your exact topic? Too many people who are speakers in your world or who have written books about what you want to write about? Well, that is the topic we cover in episode 3 of The Clarity Sessions podcast.

Flavia Andrews is the proprietor of Neat House Sweet Home. She shared with me how she feels her blogging market is already saturated and how she doesn't feel she is an expert compared to others in her industry.

Many people feel this way, and, when you do, it's likely because you don't have a roadmap. You need a roadmap. To get a roadmap you need to ask your ideal reader/avatar questions on her pain. When you understand their pain, you will then be able to produce a product that gets rid of her problem. 

The three issues that seem to be the roadblocks are:

  1. Comparison
  2. Imposter Syndrome
  3. The Curse of The Guru

 

...

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#02 The Clarity Sessions - Create A Product That Serves Your Audience

So maybe you've been blogging for a while, you've been focusing on your social media, you've been growing your audience, and you have heard from some other people that it's time to monetize. It's time to create a product to sell to all those people who are watching, viewing, or reading your content. But what kind of product do you create? That is the question that Jennifer Bombarier from Sunflower Mom asks.

Jennifer asked: How do I meet my reader (single moms) where they’re at, and how do I help them through the transformation they’re experiencing?  How do I continue to engage my reader through all the stages?

People come for the content and stay for the community.  You’ve got the content down, so try focusing on building community.

1. Build community:

You could have a free community group on Facebook where there's an application to join the group. There doesn't need to be a monetary fee for the membership, But you can serve people in this group to...

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#01 The Clarity Sessions - Grow Your Ideal Audience

It's time to grow your ideal audience.

Have you ever struggled to grow your ideal audience? Well, if you have, you've come to the right place. Danette Gora is an interior designer, podcaster, and writer who is looking to connect to her ideal audience. 

As a new writer working on writing a book, she wants to figure out how to grow her audience and know exactly where to put her time. It's hard to know what to work on and how much time to spend on each of her platforms. She has three days a week to pour into her content and wants to make the most out of her time.

Here are my tips for how she can reach and grow her ideal audience:

1. Narrow down your audience.

We often think that everyone should be included in our audience because if everyone is our audience, we will sell more, right? Wrong. What I've found is when I focus on only one person and serve that person really well, it makes it really clear what I should say and what I shouldn't say.

I write for Cheryl. She's...

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