It's time to learn the one change to make to your website to better serve your audience and make more sales. I thought of this topic when one of my coaching students inside the Amplify Method coaching program asked me to review his website. Now, normally I don't do that, but I like to go above and beyond for people that are inside of the Amplify Method coaching program. So I took a look at his site while I did a screen recording to give him feedback. As I was going through his site, I did a little exercise that I want to challenge you to do as well.
Open up the home screen of your website and search for two words. You search for the word "we," if it's more than one person that runs your site. For example, this guy has the site with his wife. You then search for the word "I" like the letter "I." This shows you how many times you talk about yourself or your company on your website. For him, it was over seven times on his homepage alone. So, then I searched for the word "you"...
There is a concept that I have been applying to my life in many different ways. It's called: emulate before you innovate. Let's break down those two words real quick.
Emulate means to follow a model -- to implement a plan and follow somebody else's process.
Innovate means to create your own script, your own journey, your own path, but that shouldn't be done until you emulate. Emulate before you innovate.
Here is an example...my team and I have been going through this process called EOS -- the entrepreneur operating system. As we go through EOS, it's really easy to try to come up with new ideas and say, "Oh, we're not going to do it that way." For example, they have a weekly 90-minute meeting. My first thought was, "Well, we have a 60-minute meeting, so let's just do a 60-minute meeting." But what I'm learning to do is emulate before I innovate -- to follow the system before I try to change the system.
The reason for that is because I need to acknowledge that...
I want to share with you about my new favorite social media app called TikTok. Now, depending on when you're reading this, you might not have even heard of TikTok before, or you're new to it and think it's just for 12-year-old girls.
That's what I thought.
Tik Tok must be for teens who want to sing, do duets, or tell funny jokes. But what I'm learning about Tik Tok is that it's the future. If you think about it, the way we feel about Tik Tok is similar to how we felt about Instagram and Facebook several years ago and Myspace before that. When an up and coming social media tool comes out, it brings a lot of preconceived notions to it.
Here are three reasons to start using Tik Tok to grow your audience, to engage your ideal audience, and to increase sales.
Technically Tik Tok really only started in August of 2018, so it's just over a year old. It's a baby social media platform, but it has millions and millions of users. You now have an opportunity to have an...
Being comfortable on stage is important for speakers and aspiring speakers. This is even true for those introverts out there. From the beginning, I considered myself an extrovert. I don't know if that's a learned behavior or not, but I grew up as a preacher's kid watching my dad preach a sermon to a church every Sunday. We would do a lot of traveling as a family going to different churches that were a part of our denomination, so as a kid of a traveling pastor, I spent a lot of time getting called up on stage. My sister and I jokingly called us the "Dixon Family Singers" because there was always a part in the sermon where my dad would invite us to come on stage, and the two of us would sing. I didn't have an option as a kid, so I did it. That experience helped me feel comfortable on stage.
Over time I've continued as a speaker, and I actually really love speaking. In some recent talks that I've done, I've had people come up to me and say, "Wow! Why are you so comfortable on stage?...
Ever thought about signing up for a high-level mastermind? You might first be wondering: what is a high-level mastermind? Well, generally it's led by a thought leader in your space. This might be an author or a speaker or a marketing consultant -- somebody who has been doing what they do for a while who you can trust because they have the kind of results that you want.
Their mastermind is usually a small group of people that they invest in over the course of a year. So the reason I'm talking about this topic is because we're just launching our own high-level mastermind for our writing community called Hope Writers.
You want to serve one person the same way you would serve 100. I can't serve 3000 people and give them personalized feedback and coaching and encouragement, but I could for 30 people. So the idea is instead of a hundred, how can you focus down to that 1% of your audience. That's what a mastermind does. It's the highest level that you could potentially give to your...
Episode 13 is all about getting ready for a writing conference -- an opportunity for writers to talk to an editor or an agent. At writer's conferences, there are meetings with prospective agents and editors, people who could potentially help you move your project or book idea forward.
So how do you talk to agents and editors at writer's conferences? I have four tips based on what I have learned over the last twenty years of trying to get a book published and working with new authors trying to get theirs published as well.
I remember my first time at a writing conference. It was the San Diego Christian writing conference. There was a lottery at this conference where you won the chance to meet with different people. I went there three years in a row, and I had an opportunity to meet with a few different agents, editors, and small publishing houses. Those opportunities were the number one reason I went to those conferences. It wasn't for the things that people were teaching from the...
Episode 11 of The Clarity Sessions podcast features Patty Scott.
In this episode, we cover how to promote your published work and grow as an author.
Patty has published two books and she wants to build a bridge between the excitement she has over her books and how to widen her reach to help people actually buy her book. She wants to do more speaking and coaching as a result of her book topics: how to slow down as mothers and how to parent teens. Right now her writing is a hobby, but with her great word-of-mouth grown and willingness to try new things, it can be so much more.
Patty is working on some videos and wonders if it is better to do Youtube videos or Facebook live.
Here are my main tips for Patty:
People buy things they want, not what they need. So what is the want behind the need? How do we find what someone will actually pay for? Youtube is a video library you can share with your email list. The videos are made with specific topics...
Episode 10 of The Clarity Sessions features guest Maira Vial from Vial Designs.
On our journey of working together, I challenged Maira to send an email to her people asking them the following: "What are you struggling with? Hit reply and let me know."
Before she sent this email, she worried if her clients would ask her a question she didn't know. This is a relatable feeling to many, but it's important to not let fear and nervousness get in your way of serving your people well.
Here are three tips for asking your people this question:
Your people know your expertise, so it's unlikely you will be asked something that you cannot answer. They tend to ask you questions related to your topic because they know you and your area of expertise/ knowledge. If people aren’t asking you questions related to the topic you want to focus on, take that as a cue to hone your message - make your message...
Have you ever wondered how to make money online?
There is one main reason why you're not making any sales online. I asked in a webinar recently for people to let me know how many dollars they've made online since the beginning of the school year, and most people said zero. The misconception that many people have for why they aren't making money is that they don't have enough traffic. They say things like: "You know, I don't have any traffic, and I'm not running any Facebook ads. I don't have anybody that's affiliating for me. I don't have a very big email list." But I want you to know that those aren't the reasons you're not making money online.
Here are the steps you need to take to start making money online:
The one consistent theme between people who are making money online and people who aren't has nothing to do with traffic. It actually has to do with the clarity you have about your audience. Knowing who you are writing and creating...
I make mistakes all the time.
In fact, I just told my kids the other day at the dinner table, “Do you know how you know that it's 10:00 a.m.?” They looked at me confused and asked what I was talking about. My answer to them was, “Because I've made at least eight mistakes.”
Every day I make mistakes, and I'm sure you do as well. We hate admitting that we make mistakes. I don't know about you, but for me, I want to be perfect. I want everything I do to work out every single time. I want everyone to think that I am a Rockstar, that everything I do turns to gold and everything that's been assigned to me or everything that I say I'm going to do, I do with perfection.
Unfortunately, that's just not the case. I make a lot of mistakes, but once I make a mistake and once you make a mistake, we find ourselves at a fork in the road. We have two options from the point of the mistake:
The first option is, you can turn towards people. When you turn...