One of the questions that I get often from my coaching students, from people in my Amplify Method coaching program, and even at live conferences is, "Brian, how do I get new ideas for content? How do I know what to post on social media? How do I get my new ideas?"
And my response is: answer the public.
Find out what questions people are already asking, and then answer them as part of your content process. So what I want to share three different ways to answer the public or to provide answers to the questions that people are asking.
The strategy is to find out what questions people are already asking about your industry and your niche, and answer those questions. Your answers become the content.
The first place to find these questions is a private Facebook group. Join a private Facebook group or start a private Facebook group in your niche. There are many examples of online Facebook groups where there's a really dynamic...
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Do you write from a faith-based perspective? Struggle to sell to your audience while also serving them? If so, you are in the right place. Hope Writer member, Tia McNelly, and I chat about her question: "When my blog is centered on offering spiritual encouragement, how can I monetize that? I don't want to try to sell Jesus. But at the same time, there's got to be something that I could offer."
I see this question quite a bit, and not even just in the faith-based space. I've even seen it in the parenting space with parents questioning if they should sell parenting advice. I've seen it in education and fitness coaching and more.
There are two issues. One of them is imposter syndrome feeling like you're not really the expert and that there are others more qualified. The second issue is how to provide value that people are wanting for a reasonable price knowing they will experience the results they are looking for.