#24 The Clarity Sessions Podcast – Obstacles To Customer Clarity

Clarifying your audience is such an important step that too many people miss when it comes to creating their business.  I want to share with you about why it's important for you to clarify your audience and to specifically focus on that one target avatar you will serve with your products and services.

There are a few obstacles that we face when it comes to clarifying our audience. I'm going to walk you through those three obstacles that many of my coaching clients and participants in my courses face before we start to work together. If we do not clarify our customers or know exactly who we serve, then we don't know what to offer our audience or how to help them. This leads to zero sales. You might have a great idea for an online course, membership site, speech, or a book, but if you don't know who it's for, you likely won't have anyone to buy it.

So let's talk about the three obstacles that you may be facing:

1. You are thinking too broad.

So this happens often. I'm talking to...

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#06 The Clarity Sessions - How To Start Your Blog

To learn more about Brian's personal coaching packages, click here.

Are you struggling to get started in this crazy world of sharing your message online? This post is based on my podcast interview with Zeena Regis

Zeena is a grief counselor and hospice chaplain who wants to know how to start a faith-based community where the members can connect with one another and share resources about end-of-life care and about how to handle grief. She is considering a blog, podcast and/or web portal where people can share best practices on what has worked for them.

The first step is to get to know your audience. As you get to know your audience you will find an opportunity that will become your product.

Here are three suggested exercises:

1. Create a narrative.

Zeena's avatar (ideal reader) is a person she has named Anne. Anne wants to support her friend whose mother has passed away. Write a narrative of “Anne” from the point when Anne heard that her friend’s mom is...

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#03 The Clarity Sessions - When Too Many People Write On Your Topic

To learn more about Brian's personal coaching packages, click here.

Have you ever felt like your market is saturated? Like there are too many people writing on your exact topic? Too many people who are speakers in your world or who have written books about what you want to write about? Well, that is the topic we cover in episode 3 of The Clarity Sessions podcast.

Flavia Andrews is the proprietor of Neat House Sweet Home. She shared with me how she feels her blogging market is already saturated and how she doesn't feel she is an expert compared to others in her industry.

Many people feel this way, and, when you do, it's likely because you don't have a roadmap. You need a roadmap. To get a roadmap you need to ask your ideal reader/avatar questions on her pain. When you understand their pain, you will then be able to produce a product that gets rid of her problem. 

The three issues that seem to be the roadblocks are:

  1. Comparison
  2. Imposter Syndrome
  3. The Curse of The Guru

 

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#01 The Clarity Sessions - Grow Your Ideal Audience

It's time to grow your ideal audience.

Have you ever struggled to grow your ideal audience? Well, if you have, you've come to the right place. Danette Gora is an interior designer, podcaster, and writer who is looking to connect to her ideal audience. 

As a new writer working on writing a book, she wants to figure out how to grow her audience and know exactly where to put her time. It's hard to know what to work on and how much time to spend on each of her platforms. She has three days a week to pour into her content and wants to make the most out of her time.

Here are my tips for how she can reach and grow her ideal audience:

1. Narrow down your audience.

We often think that everyone should be included in our audience because if everyone is our audience, we will sell more, right? Wrong. What I've found is when I focus on only one person and serve that person really well, it makes it really clear what I should say and what I shouldn't say.

I write for Cheryl. She's...

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