#18 The Clarity Sessions Podcast - The One Change Your Website Needs To Increase Sales

It's time to learn the one change to make to your website to better serve your audience and make more sales. I thought of this topic when one of my coaching students inside the Amplify Method coaching program asked me to review his website. Now, normally I don't do that, but I like to go above and beyond for people that are inside of the Amplify Method coaching program. So I took a look at his site while I did a screen recording to give him feedback. As I was going through his site, I did a little exercise that I want to challenge you to do as well.

Exercise:

Open up the home screen of your website and search for two words. You search for the word "we," if it's more than one person that runs your site. For example, this guy has the site with his wife. You then search for the word "I" like the letter "I." This shows you how many times you talk about yourself or your company on your website. For him, it was over seven times on his homepage alone. So, then I searched for the word "you"...

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#16 The Clarity Sessions Podcast -- 3 Reasons To Use TikTok

I want to share with you about my new favorite social media app called TikTok. Now, depending on when you're reading this, you might not have even heard of TikTok before, or you're new to it and think it's just for 12-year-old girls.

That's what I thought.

Tik Tok must be for teens who want to sing, do duets, or tell funny jokes. But what I'm learning about Tik Tok is that it's the future. If you think about it, the way we feel about Tik Tok is similar to how we felt about Instagram and Facebook several years ago and Myspace before that. When an up and coming social media tool comes out, it brings a lot of preconceived notions to it.

Here are three reasons to start using Tik Tok to grow your audience, to engage your ideal audience, and to increase sales.

1. It's still new.

Technically Tik Tok really only started in August of 2018, so it's just over a year old. It's a baby social media platform, but it has millions and millions of users. You now have an opportunity to have an...

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#15 The Clarity Sessions Podcast — How To Be Comfortable On Stage

Being comfortable on stage is important for speakers and aspiring speakers. This is even true for those introverts out there. From the beginning, I considered myself an extrovert. I don't know if that's a learned behavior or not, but I grew up as a preacher's kid watching my dad preach a sermon to a church every Sunday. We would do a lot of traveling as a family going to different churches that were a part of our denomination, so as a kid of a traveling pastor, I spent a lot of time getting called up on stage. My sister and I jokingly called us the "Dixon Family Singers" because there was always a part in the sermon where my dad would invite us to come on stage, and the two of us would sing. I didn't have an option as a kid, so I did it. That experience helped me feel comfortable on stage.

Over time I've continued as a speaker, and I actually really love speaking. In some recent talks that I've done, I've had people come up to me and say, "Wow! Why are you so comfortable on stage?...

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#10 The Clarity Sessions - Overcoming The Fear To Get Started

Episode 10 of The Clarity Sessions features guest Maira Vial from Vial Designs. 

On our journey of working together, I challenged Maira to send an email to her people asking them the following: "What are you struggling with? Hit reply and let me know."

Before she sent this email, she worried if her clients would ask her a question she didn't know.  This is a relatable feeling to many, but it's important to not let fear and nervousness get in your way of serving your people well.

Here are three tips for asking your people this question:

1. Trust that your people will ask you something they KNOW you can help them with.

Your people know your expertise, so it's unlikely you will be asked something that you cannot answer. They tend to ask you questions related to your topic because they know you and your area of expertise/ knowledge. If people aren’t asking you questions related to the topic you want to focus on, take that as a cue to hone your message - make your message...

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#09 The Clarity Sessions - How Do You Amplify Your Message Online?

To learn more about Brian's personal coaching packages, click here.

How do you get clarity and know that what you want to do is the right thing and then how do you amplify it out to your right audience? Betsi Hill and I discuss this very topic. 

1. Target your audience.

Identify your people. Who do you feel like you’re here to serve? Who is somebody that you feel like you can make a difference for? Narrow down the audience. Think of a target on a bullseye. If you take a dart and throw it, you might not hit the bullseye. You might not get the 50 points, but maybe you’ll get the 20 or 30 points. But if you have no dartboard at all, you’ll never get any points. I would really focus on one person. Be very specific about your person. It might be someone you know or a combination of people.

2. Know what questions they are asking.

Once you’re clear on her, then you get to know what questions she is asking. Your content is just answering her questions. If...

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#06 The Clarity Sessions - How To Start Your Blog

To learn more about Brian's personal coaching packages, click here.

Are you struggling to get started in this crazy world of sharing your message online? This post is based on my podcast interview with Zeena Regis

Zeena is a grief counselor and hospice chaplain who wants to know how to start a faith-based community where the members can connect with one another and share resources about end-of-life care and about how to handle grief. She is considering a blog, podcast and/or web portal where people can share best practices on what has worked for them.

The first step is to get to know your audience. As you get to know your audience you will find an opportunity that will become your product.

Here are three suggested exercises:

1. Create a narrative.

Zeena's avatar (ideal reader) is a person she has named Anne. Anne wants to support her friend whose mother has passed away. Write a narrative of “Anne” from the point when Anne heard that her friend’s mom is...

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#04 The Clarity Sessions - How To Figure Out Your Ideal Audience

Are you ready to figure out your ideal audience?

Do you struggle to figure out what kind of product or service to offer to your audience? What about figuring out who your audience even is? Ryan Fairbanks from Noted Pro and I chat about these questions. If you feel stuck, keep reading.

Ryan has thought about doing a book or putting together a course and was wanting my insight on how to figure out his ideal audience.

1. Identify your ideal reader.

Ryan said that his ideal readers are guys who are getting in business trying to build their own confidence and platform and some guys who may have or may not have had good examples to guide them.

It's important to narrow in your audience. So I walked Ryan through this process. Let's say that there's guy, we'll just call him John. He's 29 years old, so we sit within your target audience. He was working for a company and he decided to go out on his own as a consultant and start his own kind of consulting firm -- just a one-man shop. He got...

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#03 The Clarity Sessions - When Too Many People Write On Your Topic

To learn more about Brian's personal coaching packages, click here.

Have you ever felt like your market is saturated? Like there are too many people writing on your exact topic? Too many people who are speakers in your world or who have written books about what you want to write about? Well, that is the topic we cover in episode 3 of The Clarity Sessions podcast.

Flavia Andrews is the proprietor of Neat House Sweet Home. She shared with me how she feels her blogging market is already saturated and how she doesn't feel she is an expert compared to others in her industry.

Many people feel this way, and, when you do, it's likely because you don't have a roadmap. You need a roadmap. To get a roadmap you need to ask your ideal reader/avatar questions on her pain. When you understand their pain, you will then be able to produce a product that gets rid of her problem. 

The three issues that seem to be the roadblocks are:

  1. Comparison
  2. Imposter Syndrome
  3. The Curse of The Guru

 

...

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#02 The Clarity Sessions - Create A Product That Serves Your Audience

So maybe you've been blogging for a while, you've been focusing on your social media, you've been growing your audience, and you have heard from some other people that it's time to monetize. It's time to create a product to sell to all those people who are watching, viewing, or reading your content. But what kind of product do you create? That is the question that Jennifer Bombarier from Sunflower Mom asks.

Jennifer asked: How do I meet my reader (single moms) where they’re at, and how do I help them through the transformation they’re experiencing?  How do I continue to engage my reader through all the stages?

People come for the content and stay for the community.  You’ve got the content down, so try focusing on building community.

1. Build community:

You could have a free community group on Facebook where there's an application to join the group. There doesn't need to be a monetary fee for the membership, But you can serve people in this group to...

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#01 The Clarity Sessions - Grow Your Ideal Audience

It's time to grow your ideal audience.

Have you ever struggled to grow your ideal audience? Well, if you have, you've come to the right place. Danette Gora is an interior designer, podcaster, and writer who is looking to connect to her ideal audience. 

As a new writer working on writing a book, she wants to figure out how to grow her audience and know exactly where to put her time. It's hard to know what to work on and how much time to spend on each of her platforms. She has three days a week to pour into her content and wants to make the most out of her time.

Here are my tips for how she can reach and grow her ideal audience:

1. Narrow down your audience.

We often think that everyone should be included in our audience because if everyone is our audience, we will sell more, right? Wrong. What I've found is when I focus on only one person and serve that person really well, it makes it really clear what I should say and what I shouldn't say.

I write for Cheryl. She's...

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