#34 Clarity Sessions Podcast - The Resources You Need To Build, Launch, and Grow Your Business

Are you struggling with tech overwhelm? You know that you need tech, but you don't know which software to use or how to use it to its fullest potential. There are so many options, and they're all shouting at you and making promises, but they aren't measuring up!

Read below to learn all about my tech recommendations:

The Cause of Tech Overwhelm:

Tech overwhelm is something that many of my clients struggle with before they start working with me. They've purchased all kinds of different tools, but they mostly choose free options.

For example, they'll opt-in to a free email marketing program. But as their email list grows, they realize, "Wait a second, this program doesn't do all the things I want it to do."

They then need to add a different program, but the one they choose is more complicated. So they buy a third one that's kind of the middle of the road. And now they've got three different emails in three different programs and three different tools they're trying to learn. And that's...

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#33 Clarity Sessions Podcast-How Changing My Money Mindset Changed My Business

It feels like everywhere we look, people are dropping their prices. This seems to be a knee-jerk reaction to everything going on in the world right now, and it can be motivated by several things. But if you're considering dropping your prices because you're nervous people won't invest in your product during this time, I want to challenge you to reconsider. I've found that you can keep a higher price point as long as it matches the value you're offering!

Don't lower your price...increase your value!

In this time, it may be beneficial to increase the value of your product, rather than lowering the price! So take an honest look at the product and at your resources then ask yourself the following questions:

  1. Can you add anything to the product that would make the current price irresistible to your audience?
  2. Can you offer an additional coaching call?
  3. Can you have a private group?
  4. Can you have an extra meet-up or an extra Q&A session?
  5. What can you do to increase the value instead...
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#32-Clarity Sessions Episode - Where To Start When Working From Home

Today, most of us are working from home - and that comes with a unique set of challenges! If you're working from home with little people around, are now sharing a workspace with your spouse, or are sharing a home with other people, you might be wondering, "How do I balance everything and use this time well?"

Here are 3 tips that I hope will help you in this transition!

Tip #1: Go to bed earlier and wake up earlier.

If you feel stretched too thin, if you feel like your people are all up in your business because now you have to work from home and you don't have any T I M E for yourself, here's where you find it.

I normally set my alarm for 4 a.m., but I've been setting it for 5 a.m. recently. But when my alarm went off at five, I did not want to get up - so I reset it for 5:30 a.m. However, I was wide awake at 5:12 because my body knew it was time for my Holy Hour. This hour is for my reading and journaling time before I work from home all day with the kids being around since they're...

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#31 Clarity Sessions Episode-Build An Impact And Income Online

My mission is to help you build an impact and an income online. One way to do this is by learning how to build a sales funnel. The funnel includes three steps: visitors, subscribers and customers. A funnel is how to get people to the thing that you want to tell them about or teach them. Ask yourself...how can I get them to give me their contact information so I can stay in touch with them? And then how do I nurture that relationship to get them to say "yes" to the thing that I offer?

As a company, we've been building out a funnel map, and we actually have an opportunity for us to build the funnel for you. It's not something that we often offer, but in an effort to help you get your business off the ground, we want to help give you the opportunity to work with us to build this whole process for you. Learn more here.

Phase 1-Nurture your visitors:

Before you can ever make a sale, you have to start thinking about your visitors. Who are the people that you want to help? What are they...

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#30 The Clarity Sessions - Why Your Business Should Be On TikTok

TikTok is the brand new "social media kid on the block." It has been discounted by so many people saying that it's for 11-year-old girls who want to dance. But I have found over the last few months of using TikTok almost every day that it is a new opportunity that you should know about! TikTok is going to take off in the future, and your business needs to be there.

Go where your audience is so you can reach them.

The concept is to go where the people are if you want to serve and share a message that matters so you can make an impact on people's lives.

You need to find where they are hanging out and introduce yourself there. So as an example, if your ideal clients hang out at church, then go to church, build relationships, and talk to people. When you do that, you're not going to walk in and say, "Hey! It's me and I'm here." No, you're going to begin building relationships. And then, over time, people do business with people who they know, like, and trust.

The same is true of the...

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#27 The Clarity Sessions Podcast - Tackle Your Limiting Beliefs

Have you ever heard of the term "limiting belief?"

I wasn't aware of the impact of limiting beliefs until just a few years ago, but it's completely changed the way I view success and think about big goals.

What is a limiting belief?

A limiting belief is something that we think is true that we're only holding onto as true because we believe it. We have adopted it and embraced it as part of our value system. But what that belief is doing is it's preventing us from reaching the next level. It's keeping us from getting out of our comfort zones and propelling our business forward to increase our impact and our income.

And if you think about it this way, a limiting belief is something that we might not even really have investigated. It's just something that we adopted along the way. Maybe it's something from childhood that we heard a teacher say once, something that maybe we've heard at church or from an organization and we've just assumed is true. What happens is you hit a point in your...

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#26 The Clarity Sessions Podcast - How To Be A Productive Leader

If you're a leader and you've struggled to manage all of the demands on your plate, you're not alone. You have the work that you need to do, the work that you need to oversee, and then you have multiple stakeholders as well. Though the demands are high on leaders, there are ways to approach leadership in a productive way.

The challenge is...how do you reach your goals when you can hardly manage all that's on your plate? How do you focus on achieving your goals when you have so many people you need to oversee? That is one of the biggest challenges to being a productive leader. It's hard to stay focused on being productive while I want to keep other people in the loop, move things forward, but also still be in relationship and not feel like I'm constantly letting everybody down.

In this article, I'm going to give you three tips for becoming a productive leader.

1. Have a mission to pursue.

The first step to becoming productive leaders is having a clear mission to pursue. What I mean...

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#24 The Clarity Sessions Podcast – Obstacles To Customer Clarity

Clarifying your audience is such an important step that too many people miss when it comes to creating their business.  I want to share with you about why it's important for you to clarify your audience and to specifically focus on that one target avatar you will serve with your products and services.

There are a few obstacles that we face when it comes to clarifying our audience. I'm going to walk you through those three obstacles that many of my coaching clients and participants in my courses face before we start to work together. If we do not clarify our customers or know exactly who we serve, then we don't know what to offer our audience or how to help them. This leads to zero sales. You might have a great idea for an online course, membership site, speech, or a book, but if you don't know who it's for, you likely won't have anyone to buy it.

So let's talk about the three obstacles that you may be facing:

1. You are thinking too broad.

So this happens often. I'm talking to...

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#23 The Clarity Sessions Podcast - Take On A Strong Point Of View

Is it hard for you to take on a strong point of view?

I want to challenge you to plant a flag in the ground and say, "This is what I believe...come with me," or "I don't believe in that. I stand against that."

It's time to take a strong point of view.

A few of my friends have made posts related to this idea: Stu McLaren and Jen Allwood.  For some reason, I want to be safe. I want everybody to like me. But what I've learned is that means compromising my voice. That means not standing up for what I believe in and not standing against what I don't agree with.

Let's jump into some examples. If you are in the home decorating niche, what's your strong point of view? Maybe your strong point of view is you don't need to go buy new things and you can shop at your house with things that you already have. Some more examples are being anti buying, pro-recycling and reusing. Maybe you have a strong point of view about schooling. You are someone of faith, so you believe in faith-based...

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#21 The Clarity Sessions Podcast -- Money Mindset

Money mindset is a topic that is not spoken about frequently in my world of faith-based online entrepreneurs. Christians who have a message to share in their businesses don't love talking about this topic.

As I wrote my book, Start With Your People, I realized that money is one of those taboo topics that is so important for us to process. We need to have the right money mindset because money affects our most important relationships. Money is a topic that exposes our deepest fears and our greatest vulnerabilities. Nothing will shut a conversation down and push people into their defensive corners more quickly than talking about money, but it's important that we address our money mindset. It's affecting our most important relationships. If you think about it, there are actually four relationships that money affects.

1. Marriage

When we enter into a marriage, we both come from different families of origin with different expectations about housing, food, entertainment, vacations. It all...

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