#36 The Clarity Sessions Podcast - How to Market With Confidence

Many of my clients struggle to market with confidence, and I have a feeling you might too. Today, I want to help shift your marketing mindset. First, we'll focus on how the motivation for marketing changes the way we approach it, and then I'll give you two tips for practically moving forward!

Motive: When you're focused on helping someone get unstuck, making an offer helps them

When you focus on solving someone's pain, when you focus on helping someone move forward, it's okay to make an offer, and it's okay to charge for it.

The best offers come from a place of service. Your ideal audience is struggling with something or is stuck in some area and your product is specifically designed to help them get unstuck! Knowing that what you're sharing is valuable because you're helping your customer move forward makes all the difference in helping you market with confidence. 

Your service is valuable because you're helping them move from where they are right now to where they want...

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#34 Clarity Sessions Podcast - The Resources You Need To Build, Launch, and Grow Your Business

Are you struggling with tech overwhelm? You know that you need tech, but you don't know which software to use or how to use it to its fullest potential. There are so many options, and they're all shouting at you and making promises, but they aren't measuring up!

Read below to learn all about my tech recommendations:

The Cause of Tech Overwhelm:

Tech overwhelm is something that many of my clients struggle with before they start working with me. They've purchased all kinds of different tools, but they mostly choose free options.

For example, they'll opt-in to a free email marketing program. But as their email list grows, they realize, "Wait a second, this program doesn't do all the things I want it to do."

They then need to add a different program, but the one they choose is more complicated. So they buy a third one that's kind of the middle of the road. And now they've got three different emails in three different programs and three different tools they're trying to learn. And that's...

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#33 Clarity Sessions Podcast-How Changing My Money Mindset Changed My Business

It feels like everywhere we look, people are dropping their prices. This seems to be a knee-jerk reaction to everything going on in the world right now, and it can be motivated by several things. But if you're considering dropping your prices because you're nervous people won't invest in your product during this time, I want to challenge you to reconsider. I've found that you can keep a higher price point as long as it matches the value you're offering!

Don't lower your price...increase your value!

In this time, it may be beneficial to increase the value of your product, rather than lowering the price! So take an honest look at the product and at your resources then ask yourself the following questions:

  1. Can you add anything to the product that would make the current price irresistible to your audience?
  2. Can you offer an additional coaching call?
  3. Can you have a private group?
  4. Can you have an extra meet-up or an extra Q&A session?
  5. What can you do to increase the value instead...
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#32-Clarity Sessions Episode - Where To Start When Working From Home

Today, most of us are working from home - and that comes with a unique set of challenges! If you're working from home with little people around, are now sharing a workspace with your spouse, or are sharing a home with other people, you might be wondering, "How do I balance everything and use this time well?"

Here are 3 tips that I hope will help you in this transition!

Tip #1: Go to bed earlier and wake up earlier.

If you feel stretched too thin, if you feel like your people are all up in your business because now you have to work from home and you don't have any T I M E for yourself, here's where you find it.

I normally set my alarm for 4 a.m., but I've been setting it for 5 a.m. recently. But when my alarm went off at five, I did not want to get up - so I reset it for 5:30 a.m. However, I was wide awake at 5:12 because my body knew it was time for my Holy Hour. This hour is for my reading and journaling time before I work from home all day with the kids being around since they're...

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#31 Clarity Sessions Episode-Build An Impact And Income Online

My mission is to help you build an impact and an income online. One way to do this is by learning how to build a sales funnel. The funnel includes three steps: visitors, subscribers and customers. A funnel is how to get people to the thing that you want to tell them about or teach them. Ask yourself...how can I get them to give me their contact information so I can stay in touch with them? And then how do I nurture that relationship to get them to say "yes" to the thing that I offer?

As a company, we've been building out a funnel map, and we actually have an opportunity for us to build the funnel for you. It's not something that we often offer, but in an effort to help you get your business off the ground, we want to help give you the opportunity to work with us to build this whole process for you. Learn more here.

Phase 1-Nurture your visitors:

Before you can ever make a sale, you have to start thinking about your visitors. Who are the people that you want to help? What are they...

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#30 The Clarity Sessions - Why Your Business Should Be On TikTok

TikTok is the brand new "social media kid on the block." It has been discounted by so many people saying that it's for 11-year-old girls who want to dance. But I have found over the last few months of using TikTok almost every day that it is a new opportunity that you should know about! TikTok is going to take off in the future, and your business needs to be there.

Go where your audience is so you can reach them.

The concept is to go where the people are if you want to serve and share a message that matters so you can make an impact on people's lives.

You need to find where they are hanging out and introduce yourself there. So as an example, if your ideal clients hang out at church, then go to church, build relationships, and talk to people. When you do that, you're not going to walk in and say, "Hey! It's me and I'm here." No, you're going to begin building relationships. And then, over time, people do business with people who they know, like, and trust.

The same is true of the...

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#29 The Clarity Sessions - 3 Ways To Overcome Limiting Beliefs

Do you have limiting beliefs that are holding you back?

I want to share with you three ways to overcome your limiting beliefs to help you move forward in your life. See, I believe that each one of us has at least one gap in our life from the five key areas: faith, friendships, finance, fitness and family. In each area there is a difference between who you want to be and who you are right now. So what do we do to become the person we want to be?

On our way to bridging this gap, we'll notice beliefs we are holding onto that we've embraced but are preventing us from becoming the best version of ourselves. They are beliefs that we've decided are true. A limiting belief is something that we believe that limits us from becoming who we want to be.

So how do we overcome these limiting beliefs? Here are three ways:

1. Begin with the end in mind.

Being clear about your vision of a preferred future is so important to overcoming limitations. Who is it you want to be in the future? What do...

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#27 The Clarity Sessions Podcast - Tackle Your Limiting Beliefs

Have you ever heard of the term "limiting belief?"

I wasn't aware of the impact of limiting beliefs until just a few years ago, but it's completely changed the way I view success and think about big goals.

What is a limiting belief?

A limiting belief is something that we think is true that we're only holding onto as true because we believe it. We have adopted it and embraced it as part of our value system. But what that belief is doing is it's preventing us from reaching the next level. It's keeping us from getting out of our comfort zones and propelling our business forward to increase our impact and our income.

And if you think about it this way, a limiting belief is something that we might not even really have investigated. It's just something that we adopted along the way. Maybe it's something from childhood that we heard a teacher say once, something that maybe we've heard at church or from an organization and we've just assumed is true. What happens is you hit a point in your...

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#26 The Clarity Sessions Podcast - How To Be A Productive Leader

If you're a leader and you've struggled to manage all of the demands on your plate, you're not alone. You have the work that you need to do, the work that you need to oversee, and then you have multiple stakeholders as well. Though the demands are high on leaders, there are ways to approach leadership in a productive way.

The challenge is...how do you reach your goals when you can hardly manage all that's on your plate? How do you focus on achieving your goals when you have so many people you need to oversee? That is one of the biggest challenges to being a productive leader. It's hard to stay focused on being productive while I want to keep other people in the loop, move things forward, but also still be in relationship and not feel like I'm constantly letting everybody down.

In this article, I'm going to give you three tips for becoming a productive leader.

1. Have a mission to pursue.

The first step to becoming productive leaders is having a clear mission to pursue. What I mean...

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#25 The Clarity Sessions Podcast - Tips For Creating New Content

One of the questions that I get often from my coaching students, from people in my Amplify Method coaching program, and even at live conferences is, "Brian, how do I get new ideas for content? How do I know what to post on social media? How do I get my new ideas?"

And my response is: answer the public.

Find out what questions people are already asking, and then answer them as part of your content process. So what I want to share three different ways to answer the public or to provide answers to the questions that people are asking.

The strategy is to find out what questions people are already asking about your industry and your niche, and answer those questions. Your answers become the content.

1. Join Facebook groups in your niche and ask questions.

The first place to find these questions is a private Facebook group. Join a private Facebook group or start a private Facebook group in your niche. There are many examples of online Facebook groups where there's a really dynamic...

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