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Does your message really matter? What if you write about something that doesn’t necessarily “change the world” but is more of a fun hobby?
Angie specializes in the silhouette/Cricut niche. She is struggling with monetizing her blog while battling the insecurity of whether or not a craft blog really matters to people.
Angie is stuck thinking "It's just a craft blog." When she has that belief, it's important she starts to think about her reader. She has identified her ideal reader as a mom who is probably in her early thirties with maybe two or three kids, and she stays at home. She likes to do crafts but doesn't have a lot of time to do them. She likes her house and kids to look a certain way, and she likes to do it herself. Crafts give her satisfaction because she can do them herself rather than going out and buying stuff. They are something for her to...