One of the questions that I get often from my coaching students, from people in my Amplify Method coaching program, and even at live conferences is, "Brian, how do I get new ideas for content? How do I know what to post on social media? How do I get my new ideas?"
And my response is: answer the public.
Find out what questions people are already asking, and then answer them as part of your content process. So what I want to share three different ways to answer the public or to provide answers to the questions that people are asking.
The strategy is to find out what questions people are already asking about your industry and your niche, and answer those questions. Your answers become the content.
The first place to find these questions is a private Facebook group. Join a private Facebook group or start a private Facebook group in your niche. There are many examples of online Facebook groups where there's a really dynamic...
There is a concept that I have been applying to my life in many different ways. It's called: emulate before you innovate. Let's break down those two words real quick.
Emulate means to follow a model -- to implement a plan and follow somebody else's process.
Innovate means to create your own script, your own journey, your own path, but that shouldn't be done until you emulate. Emulate before you innovate.
Here is an example...my team and I have been going through this process called EOS -- the entrepreneur operating system. As we go through EOS, it's really easy to try to come up with new ideas and say, "Oh, we're not going to do it that way." For example, they have a weekly 90-minute meeting. My first thought was, "Well, we have a 60-minute meeting, so let's just do a 60-minute meeting." But what I'm learning to do is emulate before I innovate -- to follow the system before I try to change the system.
The reason for that is because I need to acknowledge that...