It feels like everywhere we look, people are dropping their prices. This seems to be a knee-jerk reaction to everything going on in the world right now, and it can be motivated by several things. But if you're considering dropping your prices because you're nervous people won't invest in your product during this time, I want to challenge you to reconsider. I've found that you can keep a higher price point as long as it matches the value you're offering!
In this time, it may be beneficial to increase the value of your product, rather than lowering the price! So take an honest look at the product and at your resources then ask yourself the following questions:
TikTok is the brand new "social media kid on the block." It has been discounted by so many people saying that it's for 11-year-old girls who want to dance. But I have found over the last few months of using TikTok almost every day that it is a new opportunity that you should know about! TikTok is going to take off in the future, and your business needs to be there.
The concept is to go where the people are if you want to serve and share a message that matters so you can make an impact on people's lives.
You need to find where they are hanging out and introduce yourself there. So as an example, if your ideal clients hang out at church, then go to church, build relationships, and talk to people. When you do that, you're not going to walk in and say, "Hey! It's me and I'm here." No, you're going to begin building relationships. And then, over time, people do business with people who they know, like, and trust.
The same is true of the...